They were on the ropes when we first met WORN. They had no idea how to create a campaign calendar that would attract their audience and turn them into buyers multiple times during the week.
So we got to work. Our Klaviyo technician mapped out the entire customer journey using segments, and together we were able to craft a campaign calendar that matches our audience's interest.
That's the best way for high conversions. We asked ourselves what they'd like to read and learn from our emails? Sending only promos is not a way to go.
Our email strategist came up with over 20 campaign ideas, and we split them into two per week. In the last 30 days, we generated 22% from email campaigns alone, with open rates averaging 29% and growing.