How to Make an Extra $100,000+ in the Next 90 Days Using Your Existing Email List

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Let's talk about how to use your email list to make an additional $100k+ in the next 90 days.

Shall we?

These ten simple methods will help your e-commerce business find FRESH money streams in no time.

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To get started, you'll need:

✔️ An email list of at least 5,000 active subscribers who have purchased from you or signed up for a freebie

✔️ A clear understanding of your buyer's persona

✔️  A passion for your brand and creating a greater bond with your audience  

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Let's get started....

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1. Take a look at your dashboard and determine how many active PRE- and POST-Purchase flows you have. 

You should have at least 5 PRE-Purchase flows 

👉 Welcome Flow

👉 Site Abandonment

👉 Browse Abandonment

👉 Abandoned Cart (aka added-to-cart)

👉 Abandoned Checkout

… and at least 4 POST-Purchase flows

👉 Thank you

👉 Cross-Sell

👉 Win-back

👉 Sunset 

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2. Next, let's look at how many emails each flow has.

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There are no hard and fast rules here; just make sure you're achieving at least a 33% open rate and a 3% click rate. If this is the case, you can add a new email to the series.

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3. Now, that we have the flows covered, let's move on to your campaigns.

Do you send at least two emails each week? - That's a good place to start.

Here are some suggestions if you're having trouble generating a campaign calendar. Look at the current month at https://nationaltoday.com/. 

Next, ask yourself, "What else could be useful to my audience?" You can talk about healthy behaviors and physical activity if you're selling supplements.

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4. If you're still struggling with ideas - sit down with your team or DM me to create a campaign calendar (I can send you at least 20 suggestions) 

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If you are sending at least 2 campaigns per week - can you send more? 

I suggest the following cadence 👇

a) non-promo campaign 

b) sharing value specific to your audience

c) sale 

d) sale reminder 

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5. Make sure you're segmenting your list. 

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I highly recommend creating the following segments:

30-days engaged; 60-days engaged, 90-days engaged, win-back, 1x buyer, 2x buyer,...5x buyer, brand enthusiasts, high-rollers

Note* engaged means the recipient opened at least one email or clicked at least one email 

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6. Are you growing your list effectively?

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You need at least 2 signup forms for new subscribers 

a) mobile - triggered by the time or scrolling

b) desktop - triggered by the exit intent 

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BONUS #1:  Ask for permission first. "Hey, would you like to save 10% on your next purchase?" Yes<>No

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7. You're growing your list; your flows are active. You're sending campaigns... What's next? 

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Reporting… 

It's very time-consuming to go through all the flows individually.

Therefore, pull a report and review it on Google Sheets. 

Find dead revenue streams. Optimize

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8. Optimize your unsubscribe page. 

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Add a funny meme and throw in a HUGE gift or discount.

Nothing to lose at this point.

You can lead to a landing page with a free+shipping offer - We've seen it converting very well

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9. Plug in a predicted-next-order flow.

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More advanced but worth it. 

It generated at least 3-4% of total revenue for one of the accounts we manage.

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10. Take a look at your welcome flow. 

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I bet it's performing REALLY well.

Want to take it to the next level?

Expend it by adding multiple offers and adding one final offer at the end of the sequence.

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BONUS #2: If you found it valuable and would like me to evaluate your current Klaviyo setup to prioritize changes - click “book a call”.

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Following these ten approaches diligently, we recently helped a well-known Californian seasoning brand create $250k from email alone in 30 days.

I guarantee you'll make an extra $100k if you do the same!

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- Matt

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